Digital Mums is a social media training company specialising in getting mums job -ready so they can create flexible careers that fit around family life. From customer experience to data and AI, SapientRazorfish is business reimagined. Learn how we can help drive your company’s digital transformation. If marketers want to understand today’s mom, we had better get in touch with her digital side. CafeMom and my employer Razorfish have.

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Results confirm digital moms have moved beyond email and search, and are now active users of Web 2. Speak to our team. Once part of a social network, these moms are not just passive consumers, but active participants in activities such as blogging, photo-sharing, engaging in group discussions and building communities based on similar interests.

Subscribe to BizReport Please enter your e-mail here: Gain the skills and confidence to return to the workplace, hustle for the roles – and pay – you deserve. I did check out bizymomz and found it useful and appealing even to the non-mom set.

The community aspect is the draw.

Whether your goal is to be there at the school gates, cut down on childcare or get a better balance between work and play, our vocational training paves the way for a flexible and fulfilling career.

Flexible Hours WorkThatWorks Our groundbreaking approach to learning gets students ‘job-ready’ like no other training course. Cafemomdigital momsemailRazorfishsocial networkingtext messaging.

You can unsubscribe any razorfosh. Take a look at our Info Pack here. Email required Address never made public. New York, NY February 2, – A new marketing report by Razorfish and CafeMom indicates that moms’ digital behaviors change remarkably when their children hit 12 years old and that mobile browsing and social media channels are increasingly affecting moms’ buying decisions.

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The entire report has been published online. One of our team will be in touch shortly via email with a link to our Course Syllabus.

Whether your digital skills are in need of a refresh or you want to change to a more family-friendly, flexible career, our radical approach to training means razzorfish use your skills straight away.

A Digital Transformation Agency | SapientRazorfish

Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. No background in one of the above. Leave a Reply Cancel reply Enter your comment here The gap is closing between TV and digital channels in terms of creating awareness and affecting product decisions, and social influence channels are increasingly important.

The Groupster is a dynamic builder of online communities and seeks purchasing information and advice from her wide social circle, which includes moms she does not know offline.

Survey findings will help marketers to better understand razorifsh different types of moms using mobile browsing, social media and emerging technologies and how to engage them most effectively depending on their age and the age of their children. News in your inbox. Email to a friend Print this article. For more info on how we handle your data, read our privacy policy.

Digital Mums: Innovative Social Media Training | Digital Mums

The Hyperconnector, typically the mother of older children, is no longer aggressively seeking parenting information and advice, but rszorfish uses social media as a way to chat with others and learn about new products. Ready to gain in-demand social media skills and kickstart your new flexible freelance career?

Mobile browsing, social media increasingly influential in moms’ purchase decisions. Understanding how the specific consumer groups that make-up your target audiences are adopting and using digital channels is fundamental to developing successful programmes to engage with them online.


You know the score, ‘mostly As’ and you’re Rwzorfish Gosling’s dream woman. To reach the Utility Mom, marketers should align with entertaining widgets and send brand messages through influential women in her circle.

New survey delves into the lives of digital moms

Most Popular White Papers. Part one, by Razorfish, concentrates on moms’ adoption of emerging technologies and part two, by CafeMom, deals with the role of social media in their day to day lives. You digiital also find Babble. This isn’t surprising as women are natural relationship builders and, as Chuck Schilling, research director for Nielsen Online pointed out”Moms, in particular, look to the Web to connect with other parents for tips and support, and they aren’t afraid of new technologies”.

For the purposes of this report, Razorfish surveyed 1, “digital moms”–defined as women with at least one digitak under 18 in the home who have engaged with two or more emerging technologies and who have researched, sought advice or purchased a product online in the digifal three months.

CafeMom identified five distinct segments of socially connected moms. Close Overlay Thank You! Moms’ interests are broad; some interests change by life stage, and some do not.

Equip yourself with the digital skills needed to thrive in today’s modern workplace and join the thousands of Digital Mums who have unlocked flexible freelance careers that fit around their families.